Nine services, and the specification each one is held to.

We pitch a named editor at a publication your buyers actually read, with an angle that fits their beat rather than ours. Our staff writers produce the draft, your nominated approver signs it off, and the resulting link sits inside the argument of the piece — not in an author bio, not in a footer, not in a "further reading" dump at the bottom.

Every candidate domain must clear the eleven checks published on the front page before a single email is sent. In practice roughly seven in ten fail, and each rejection is logged with a reason code that appears in your monthly report.

This is the service that does the structural work. If you buy only one thing from us, buy this one.

Output

6–20 verified contextual placements per month, depending on tier

Lead time

21–40 days from pitch to live URL

Minimum standard

≥1,000 organic sessions/month on the referring domain; topical overlap scored before outreach

Market context

Guest placements average $220–$609 across the industry in 2026

Not for you if

You need results inside eight weeks. Nothing here publishes that fast.

Somewhere in your product telemetry is a number your industry has been arguing about without evidence. We find it, verify it, package it as a study with a published methodology, and take it to the journalists and analysts who cover your category.

Where the data does not exist internally, we design and run a panel survey instead — typically 300 or more qualified respondents, which is the point at which trade press will treat a finding as citable rather than promotional.

The economics are different from outreach. A study costs more up front and then keeps earning for the better part of a year without further spend, which makes it the highest-return single line item on most engagements.

Output

One story per quarter on the Standard and Category tiers

Lead time

5–7 weeks from data access to launch

Includes

Analysis or survey design, report page, press kit, pitch list, coverage log

Secondary output

Unlinked brand mentions and analyst pickup, tracked separately

Not for you if

You have neither usable product data nor budget for a panel

Benchmarks, calculators, free micro-tools, glossaries, templates. The difference between an asset that earns links and one that does not is almost never execution quality — it is whether anything in your category already gets cited for that job.

So we start from the evidence. We find the assets your category already links to, count how often and from where, and build the version that is missing. If nothing comparable earns links, we say so and spend the budget elsewhere.

The asset is yours. It stays on your domain, keeps earning after an engagement ends, and does not stop working when the invoices do.

Output

One asset per quarter on the Category tier

Lead time

3–10 weeks depending on complexity

Includes

Concept modelling, build, copy, on-page structure, launch outreach

Best fit

Smaller budgets. One good asset outperforms four months of thin outreach.

Not for you if

Three competitors already own the same asset and rank for it

A niche edit places your link inside an article that is already indexed and already receives traffic. Because the host page has existing authority and crawl frequency, it tends to register faster than a fresh guest post. We only buy insertions where the surrounding paragraph makes the link genuinely useful to a reader.

Broken link recovery is the same instinct pointed at decay. We map the dead resources your category still links to, then offer the publisher a working replacement — yours, where it genuinely fits.

We cap insertions at roughly a third of monthly volume. A backlink profile made mostly of edits reads exactly like a backlink profile made mostly of edits.

Output

3–8 per month, blended into the editorial programme

Lead time

7–18 days

Pre-check

Host page must already rank and receive verifiable traffic

Market context

Link insertions average around $141 industry-wide in 2026

Cap

≤35% of monthly volume, by policy

Your buyer does not search your brand. They search the category, then "best tools for", then "alternatives to" whoever they trialled first. Those pages belong to publishers, and getting into them — accurately, and high on the page — is a placement problem with its own workstream.

We audit every round-up in your category, pursue inclusion where you belong, and file correction requests where an existing listing is stale or simply wrong about your product. That second half is unglamorous and frequently the fastest win available.

It also produces revenue independently of rankings. A listing read by twenty thousand operations managers generates demo requests whether or not it moves a single position.

Audit scope

60–200 round-ups mapped per category

Actions

Inclusion outreach, listing corrections, position improvement, new round-up seeding

Market context

Paid inclusion typically runs $350–$750 per round-up

Disclosure

Every paid placement is labelled as such in your sheet

Measured on

Referral demo requests, reported separately from rankings

Journalists working to deadline need a quotable specialist. We put your people in front of those requests, brief them properly, and handle the follow-up. Sometimes the result is a link; often it is an unlinked mention with your company named as the source.

We count the unlinked ones anyway. Answer engines lean heavily on a shortlist of publications they treat as reliable, and being named in that shortlist raises the probability that a model mentions your product when someone asks it to compare the category. That effect is real even though no PageRank changes hands.

The constraint is not budget, it is response time. If nobody internally can answer a query within a few hours, this service quietly stops producing.

Output

Variable — typically 2–6 placements per month once running

Lead time

Days, when it lands at all

Requires

A named internal expert who can reply within four hours

Also produces

Unlinked mentions and analyst awareness, logged in your sheet

Not for you if

Every external statement needs three days of legal review

When a site arrives carrying three or four years of previous agency work, we classify what is already there before adding to it. Every referring domain is categorised, footprints are clustered by host, template and outbound pattern, and the anchor distribution is mapped against where it should be.

What comes out is a removal list, a disavow file and an anchor rebalancing plan. On roughly one engagement in five, the honest recommendation for the first quarter is to buy nothing at all and clean up instead.

That is an uncomfortable invoice to send. We send it anyway, because acquisition stacked on top of a damaged profile is money spent holding a position rather than improving one.

Deliverable

Full domain classification, footprint clusters, removal list, disavow file, anchor plan

Duration

2–4 weeks for the audit; a quarter if remediation is needed

Included

In every tier, run before acquisition begins

Ongoing

Weekly recrawl of every placement we have delivered, for 12 months

Available standalone

Yes — as a one-off audit, no retainer required

Take the four URLs currently outranking your money page. Pull every referring domain each of them has. Pool them, remove duplicates, subtract yours. What remains is the gap — usually somewhere between forty and a hundred and twenty domains for a mid-competition SaaS category.

That list is not a nice-to-have; it is the scope of the work. Everything we do afterwards is an attempt to close it, ranked by how likely each domain is to link to a company like yours and what it would take.

We deliver it in month one as a spreadsheet, not a slide. It is yours to keep whether or not you continue with us, because you paid for the analysis.

Deliverable

Ranked gap list with likelihood, estimated effort and route for each domain

Lead time

7–10 working days from access

Refreshed

Quarterly, as competitors acquire and lose links

Format

Live spreadsheet, permanently open to your team

Free version

A single-page sketch is available on request, before any contract

Before the first pitch goes out, we model what your anchor text profile should look like twelve months from now — branded and naked-URL anchors carrying the majority, partial-match filling the middle, exact-match kept deliberately scarce. Then we report against that model every month rather than discovering at month nine that the profile reads like a keyword list.

Monitoring runs alongside it. Every URL we deliver is recrawled weekly for a year. Removals, no-follow flips, de-indexations and 404s are flagged within seven days and replaced without an invoice.

None of this is glamorous. All of it is the difference between a profile that compounds and one that quietly leaks.

Modelling

Twelve-month anchor distribution, agreed in writing at kickoff

Monitoring

Weekly automated recrawl of every delivered placement

Alert window

Breakage flagged within 7 days

Warranty

Replacement at no cost for 12 months from publication

Reporting

Live sheet plus a monthly written review